Daily Archives: September 26, 2016


The role of emotion in influencing others
by   Already the ancient Greeks knew it: there is nothing such as appealing to people’s emotion if you want to move them towards decision or action. Artistotle, in his principles of persuasion, stated that a strong rationale (logos) and personal credibility (ethos) are not enough – emotional appeal (pathos) […]

Influencing others: The role of emotion